Rated 
Chase it.
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Posted May 19, 2007 - I honestly LOVED the book. I am going to be a junior in college this fall and my major is Journalism and Mass Communication with a concentration on PR and a Business minor. I LOVE marketing and PR and Chasing Cool was absolutely fabulous. I literally could not put it down. I think it is both insightful and witty and will easily appeal both young and old, business driven people. I think that it was wise in partnering up with Gene Pressman to write this book. Since he is both successful and of an older generation, I think that is a marketing advantage to reach the older people in the industry. I recently wrote a paper for my english class about SKYY vodka and its marketing strategies. The assignment was to take a current ad of the company and then create our own ad for them and write a letter to them proposing why our ad is more beneficial than their current one. Long story short, much of the marketing advice in the book was similar to my points that I made in my paper. This book taught me as much, if not more, about marketing than a college course. I think that it would be to both students and teachers if this book was a required reading in an upper division marketing class (just a thought). In any case, I truly did love the book; and I am not a book lover, I actually quite picky about books
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