Strengths:beautiful 1080P picture, ease of use of the menus, useful audio control options
Weaknesses:pricey but worth it, remote only controls TV
Posted Sep 19, 2007 - I don't think I could ask for more in a TV of this generation. The picture is mesmerizingly beautiful.
The TV comes with four picture presets: Standard, Cinema, Custom, and Vivid. You can make changes to all four of these, which are saved on a per-input basis, and then easily switch between them to find the best fit with what you are watching. I found the "Cinema" one to be very good as a starting point for most things.
The TV has an audio leveler feature where it can modulate the sound volume, so that commercials are not louder than the actual program. I love this feature, as loud commercials were often a problem for me in the past.
I was surprised that it does a pretty good job with the non-HD channels. I had heard that standard definition channels look terrible on HDTV's. It's true that if the signal of the non-HD channel is poor, the channel does not look very good; however, if it is a high-quality digital signal, I find it to be quite watchable. The TV scales up pictures from DVD players, and that looks good, as well.
I don't see any glare on the screen itself -- and I definitely did with my last TV. If you get just the right angle, you can see a reflection in the black frame, but I don't find it to be a problem -- it does not distract me like reflections on the screen do. Before I saw the TV in person, I was a little worried about whether I'd like the shiny frame, but I went to a store that had both the "V" and "W" models, and found I liked them both equally. I think they both have a more classic design than last year's V2500 model.
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Rated 
Sony Bravia Model KDL-40V3000
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